TARGETED marketing and appointing a London-based sales representative have helped boost UK visitor numbers to Flinders Ranges tourism operator Rawnsley Park Station.

In the past financial year, Rawnsley Park recorded a 58 per cent increase in bookings from the UK.

Tony Smith – who owns Rawnsley Park Station, near Wilpena Pound, with his wife Julieanne – said a concerted marketing effort in the UK was paying dividends.

The Advertiser

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